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Learn from the experts at the Asian American Marketing Conference sponsored by the Strategic Research Institute Nikko Hotel, San Francisco May 7- 8, 2001 General Motors, Verizon, Pacific Bell, MetLife, United Commercial Bank find Asian Pacific American markets lucrative -Strategies shared at May 7-8 San Francisco Strategic Research Institute New York announces insightful conference featuring major marketers like General Motors, Verizon, MetLife, Pacific Bell, United Commercial Bank and thought-leaders in the area of seeking growth from Asian Pacific American consumers. New Census data reveals that by the year 2050, this population segment will triple from 10.5 million to 37.6 million. Other compelling reasons, including high education levels, high median incomes and the highest Internet penetration make this growing segment a very lucrative growth market opportunity for marketers. "When marketing dollars are getting tighter, it is imperative to look for profitable niche markets to zero in on. Asian & Pacific Islander Americans with origins from China, Korea, Vietnam, Thailand, South Asia, Japan, and other Asian and Pacific regions are providing a significant impetus to consumption have not been fully exploited by marketers from different categories. This in-depth conference will share many important strategic and tactical insights into developing a strong relationship with these consumers. Visit for details or contact rranganthan@srinstitute.com Program Highlights General Motors will be represented by David Fitzwater, who will speak about the Automotive Industry and Opportunities In Asian Pacific American markets. Tariq. J. Khan of MetLife will share insights on how MetLife has built a relationship with the South Asian market. Erwin Furukawa, of Pacific Bell, will discuss a pioneer's insights into tapping this market. Ed Miller will discuss Verizon's approach and key challenges and concerns faced by marketers. Eleanor Chang of United Commercial Bank will highlight perspectives from the financial services industry and Chinese American consumers. Marilyn Halter, author of "Shopping for Identity" will reveal some very new insights into America's changing and increasingly diverse population. New data will be shared from the United States Census Bureau by Lia Bolden, Partnership Data Specialist. The conference will be chaired by two very distinguished Asian Pacific American professionals, Bill Imada from Imada Wong Communications and Saul Gitlin from Kang and Lee. Attendees from EMI, Macy's West, State Farm, General Motors, Allstate, McNeil Consumer Healthcare and more. Reserve your space at the conference by sending an email to info@srinstitute.com or by visiting . Contact rranganathan@srinstitute.com for any related information or call 1-888-666-8514 |
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